Crisis and Emergency Risk Communication
The Centers for Disease Control and Prevention recently published the 2012 edition of the Crisis and Emergency Risk Communication (CERC) manual in order to update the valuable resource initially released in 2002. When the original manual was published, “the central role of crisis communication in public health responses to crises was beginning to be recognized. Since that time, thousands, perhaps tens of thousands, of health, emergency management, and government professionals have been trained using the original CERC Manual and associated materials in the United States, Canada, Europe, and many other locations.” However, while the principles from the 2002 manual are still applicable in many situations, “new information has been developed, new examples have emerged, and new understandings have been created. Crisis communication is by definition a very dynamic field, and for any work to maintain its state-of-the art relevance, revisions and updates are required.” This new manual reflects our rapidly changing world and innovations in technology, adding a chapter on social media and mobile media devices. Additionally, the manual provides expanded information on terrorism and bioterrorism communication challenges, media and public health law, and a list of resources that includes international organizations, federal agencies, non-governmental organizations, and faith-based organizations for use in developing effective CERC plans.
Article formerly posted at https://www.hsdl.org/blog/newpost/view/s_4627