Apr, 2021
Messaging Strategies for Mitigating COVID-19 Through Vaccination and Nonpharmaceutical Interventions
RAND Corporation
Matthews, Luke J.; Parker, Andrew M.; Martineau, Monique; Gidengil, Courtney A.; Chen, Christine; Ringel, Jeanne S.
From the About: "This Perspective addresses the importance of effectively matching the message, the audience, and the sender to encourage people to get a COVID-19 [coronavirus disease 2019] vaccine and to perform other appropriate actions, such as wearing a mask. It offers suggestions about how to leverage variations between individuals in such factors as risk perception and variation among U.S. subcultures for tendencies to follow rules or act for the collective good. It further discusses how to deal with misinformation."
  • URL
  • Authors
    Matthews, Luke J.
    Parker, Andrew M.
    Martineau, Monique
    Gidengil, Courtney A.
    Chen, Christine
    Ringel, Jeanne S.
  • Publisher
    RAND Corporation
  • Report Number
    RAND PE-A1270-1; RAND Perspectives-A1270-1
  • Date
    Apr, 2021
  • Copyright
    2021 RAND Corporation
  • Retrieved From
    RAND Corporation: www.rand.org/
  • Format
  • Media Type
  • Subjects
    COVID-19 (Disease)
    Communication in public health
  • Resource Groups
    Coronavirus Disease (COVID-19)
    Critical Releases
  • Series
    COVID 19 Resources

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