From the About: "This Perspective addresses the importance of effectively matching the message, the audience, and the sender to encourage people to get a COVID-19 [coronavirus disease 2019] vaccine and to perform other appropriate actions, such as wearing a mask. It offers suggestions about how to leverage variations between individuals in such factors as risk perception and variation among U.S. subcultures for tendencies to follow rules or act for the collective good. It further discusses how to deal with misinformation."
Matthews, Luke J.; Parker, Andrew M.; Martineau, Monique . . .