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HSx Core Compentency: Entrepreneurship - Step 11 - Chart Your Competitive Advantage
This presentation and resource list is from "Entrepreneurial Process - Step 11 - Chart Your Competitive Advantage," a module in the HSx Core Competency Course on Entrepreneurship." Defining your Competitive Position is a quick way to validate your product against your completion, including the customer's status quo, based upon the top two priorities of the Persona. This will also be a very effective means to communicate your qualitative value position to the target customer audience in a way that should resonate with them. Why is this step necessary? Lining up the Core of your company and Value Proposition to meet the top two needs of your targeted portion of the market you are going for is the goal of this step. If these items align your company will be in a position that other companies may struggle with or completely lack the ability to provide." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Homeland Security: Asymmetric Population Growth
This presentation and resource list is from the HSx Homeland Security Course on Asymmetric Population Growth. "While not exhaustive, the following resources provide a roadmap to understanding the relationship between population growth (or reduction) in countries, environmental impact of development, changing religious demographics, urbanization, demographic dividend, dependency ratio, and youth employment. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Artificial Intelligence & Machine Learning
This presentation and resource list is from the HSx Homeland Security Course on Artificial Intelligence & Machine Learning. "While not exhaustive, the following resources provide a roadmap to understanding the relationship between advancements and increasing utilization of artificial intelligence, robotics, automation, and machine learning, and the impact this will have on the economy and employment. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and the resource list will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Challenges in Infrastructure Funding
This presentation and resource list is from the HSx Homeland Security Course on Challenges in Infrastructure Funding. "While not exhaustive, the following resources provide a roadmap to understanding trends that have led to underfunding of infrastructure maintenance, potential impacts to the nation's critical infrastructure systems, and current and emerging approaches and methods to funding infrastructure now and into the future. These resources provide a baseline understanding of key issues related to the complex problem of infrastructure funding, and may be updated as new data becomes available." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Aging & Failing Infrastructure
This presentation and resource list is from the HSx Homeland Security Course on Aging & Failing Infrastructure. "While not exhaustive, the following resources provide a roadmap to understanding trends that lead to infrastructure failure, and potential impacts to the nation's critical infrastructure systems. These resources provide a baseline understanding of key issues related to the complex problem of aging and failing infrastructure systems, and may be updated as new data becomes available." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Middle East Instability Fuels Extremism & Terrorism [presentation]
This presentation and resource list is from the HSx Homeland Security Course on Middle East Instability Fueling Extremism & Terrorism. "While not exhaustive, the following resources provide a roadmap to understanding the relationship between the factors creating instability in the Middle East and the potential for an increase in extremist or terrorist activity. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-02
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Reflecting Pool Podcast: Violent Salafi Jihadism [audio]
Lisa Palmieri (CHDS [Center for Homeland Defense and Security] cohort 1402) is part of DHS working in intelligence and analysis. In this episode of the Reflecting Pool podcast, Bijan and Lisa discuss how Violent Salafi Jihadism (VSJ) motivated the September 11 hijackers, but it is poorly understood by homeland security practitioners because of the muddled definitions that abound in the homeland security discourse. She talks about the importance of using precise language to define this threat in order to achieve a common understanding of the VSJ movement and develop a unified national strategy is warranted. This audio has a running time of 13 minutes and 32 seconds.
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security
Karimi, Bijan P.; Palmieri, Lisa M.
2016-12-19
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Reflecting Pool Podcast: Adaptive SOPs [audio]
"Standard operating procedures (SOPs) guide emergency responders in a crisis, providing predetermined steps to manage anticipated events. However, modern disasters often manifest as complex systems and produce unanticipated outcomes. As a consequence, the application of prediction-dependent SOPs to prediction-defiant scenarios yields ineffective emergency management. Harwood's research proposes two practical, executable means of integrating adaptability into SOP-driven crisis response: the use of prompts and crisis co-pilots. Both of which help an emergency responder identify divergence from predicted behavior and encourage adaptation in the field." This audio has a running time of 11 minutes and 4 seconds.
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security
Harwood, Shawn M.; Karimi, Bijan P.
2017-05-02
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Reflecting Pool Podcast: Quantifying the Negative [audio]
"For most homeland security agencies, success is measured by preventing events. However, when it comes to budgets it can be hard to quantify what didn't happen and make the case for continued funding. For Sacramento Fire Captain Eric Saylors (cohort 1403/1404), his department's performance was measured in terms of tangible loss reduction, but the metric was flawed because it ignored the unmeasured performance of a fire department that saved nearby at-risk properties and businesses. So he proposed a new measurement of success: the saved ratio. This new metric quantifies damages and business losses that were prevented thanks to the suppression actions of an effective fire department and includes that as part of the department's value." This audio has a running time of 10 minutes and 39 seconds.
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security
Karimi, Bijan P.; Saylors, Eric
2016-12-19
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Reflecting Pool Podcast: Sovereign Citizens [audio]
"Michelle Mallek (CHDS [Center for Homeland Defense and Security] cohort 1401) is legal counsel at FEMA and decided to study 'Sovereigns' because much of the terrorist discussion in mainstream media is focused on external threats. In this episode of the Reflecting Pool podcast, Bijan and Michelle discuss how recent events have exposed the very real domestic challenges we face from individuals that actively espouse their anti-government views and use a wide range of tactics to confront law enforcement and government representatives." This audio has a running time of 12 minutes and 46 seconds.
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security
Karimi, Bijan P.; Mallek, Michelle M.
2017-04-18
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HSx Core Compentency: Entrepreneurship - Step 4 - Calculate the Total Addressable Market for the Beachhead Market
This presentation and resource list is from "Entrepreneurial Process - Step 4 - Calculate the Total Addressable Market for the Beachhead Market ," a module in the HSx Core Competency Course on Entrepreneurship. "The Total Addressable Market (TAM) for your beachhead market is the amount of annual revenue, expressed in dollars per year, your business would earn if you a 100% market share in that market. To calculate the TAM, first determine how many end users exist that fit your end user profile using a bottom up analysis based on primary market research. Then compliment this with a top down analysis to confirm your findings. Then determine how much revenue each end user is worth per year. Multiplying the two numbers results in the TAM. (Aulet, 2013)" Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 15 - Design a Business Model
This presentation and resource list is from "Entrepreneurial Process - Step 15 - Design a Business Model," a module in the HSx Core Competency Course on Entrepreneurship. "The business model is an important decision that you should spend time focusing on. The decisions you make here will have a significant impact on your profitability, as measured by two key entrepreneurship variables: the Lifetime Value of an Acquired Customer (LTV) and Cost of Customer Acquisition (COCA). Do not focus on pricing in this step, as your choice of business model has a far larger influence on profitability than your pricing decision. Once you have established a business model, it is possible but generally not easy to change to a different model. Therefore, choose a business model that distinguishes you from competitors and gives you an advantage over them, because they cannot easily change their business model to match yours." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 16 - Set Your Pricing Framework
This presentation and resource list is from "Entrepreneurial Process - Step 16 - Set Your Pricing Framework," a module in the HSx Core Competency Course on Entrepreneurship. "With a business model in hand, you can now make a good first estimate on your pricing framework, understanding that it will likely change as you continue through the 24 steps. This step is the beginning of a pricing process, because you will likely end up with multiple price points and pricing strategies, and you will iterate as you experiment and get feedback from the market about price points. Your goal for the moment is to create a first pass strategy that will allow you to calculate the Life Time Value of an Acquired Customer, along with the cost of Customer Acquisition - an important variable that indicates the profitability of your business." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 2 - Selecting a Beachhead Market
This presentation and resource list is from "Entrepreneurial Process - Step 2 - Selecting a Beachhead Market," a module in the HSx Core Competency Course on Entrepreneurship." Beachhead market is the portion of the identified market that once you gain a dominant market share you will have the strength to address other markets in ways that appeal to them more directly thus building you company with more of a customer base to focus on. Choosing a single market to focus on, your start up can use all available resources and time to establish a strong market position, and hopefully a state of positive cash flow, before it runs out of resources." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 3 - Build an End User Profile
This presentation and resource list is from "Entrepreneurial Process - Step 3 - Build an End User Profile," a module in the HSx Core Competency Course on Entrepreneurship." It is critically important that you recognize that to be successful, you must build your business based on the customer you are serving, rather than pushing onto the market the product or service you want to sell. Each customer actually consists of an end user and a decision-making unit. The end user very likely is an integral part of the decision-making unit but may or may not be the most important person within it. The person who will use your product is defined as the end user. The end user is usually a member of the household or organization that purchases your product." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 14 - Calculate the Total Addressable Market Size for Follow On Markets
This presentation and resource list is from "Entrepreneurial Process - Step 14 - Calculate the Total Addressable Market Size for Follow On Markets" a module in the HSx Core Competency Course on Entrepreneurship. "The calculation of the Broader TAM should be a quick validation that there is a bigger market and should reassure team members and investors that your business has great potential in both the short and long term. During this step, you will identify some follow on markets and determine the Total Addressable Market (TAM) for those markets. You should not spend much time at all on this step, approximately 1/10th of the time you did in determining you beachhead market. Likely most of the information you need for this step was already gathered when you did your initial market segmentation." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Homeland Security: Growth of Global Middle Class
This presentation and resource list is from the HSx Homeland Security Course on Growth of Global Middle Class. "While not exhaustive, the following resources provide a roadmap to understanding the relationship between the expanding global middle class and its impact on environmental stress and consumption trends, urbanization, and global economic growth. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Homeland Security: Changing Role of the Individual
This presentation and resource list is from the HSx Homeland Security Course on Changing Role of the Individual. "While not exhaustive, the following resources provide a roadmap to understanding the key trends and drivers that are shaping the way individuals interact with society. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Convergence of Terrorism & Transnational Organized Crime
This presentation and resource list is from the HSx Homeland Security Course on Convergence of Terrorism & Transnational Organized Crime. "While not exhaustive, the following resources provide a roadmap to understanding the intersection of terrorist groups and criminal networks. Providing a high-level overview of the evolution of cooperation, the resources also detail drivers and enablers of cooperation. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Multi-Disciplinary Scientific Research
This presentation and resource list is from the HSx Homeland Security Course on Multi-Disciplinary Scientific Research . "While not exhaustive, the following resources provide an overview of the growth of multi-disciplinary scientific research and how that research applies to defense and infrastructure rapid technological advancement. These resources provide a baseline of understanding, but as the scientific research continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Homeland Security: Drought Constrains Economic Development
This presentation and resource list is from the HSx Homeland Security Course on Drought Constrains Economic Development. "While not exhaustive, the following resources provide a roadmap to understanding the impact of drought on economic development, both domestically and globally. These resources provide a baseline of understanding, but as the scientific research continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-05
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HSx Homeland Security: Major Economies Confront Shrinking Workforce
This presentation and resource list is from the HSx Homeland Security Course on Major Economies Confront Shrinking Workforce. "While not exhaustive, the following resources provide a roadmap to understanding primary drivers of change in the space, both through commercialization and national security. These resources provide a baseline of understanding, but as space capabilities continue to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Managing Global Issues as Actors Multiply
This presentation and resource list is from the HSx Homeland Security Course on Managing Global Issues as Actors Multiply. "While not exhaustive, the following resources provide a roadmap to understanding the challenges that arise in the management of global issues as actors increase both in number and influence. These resources provide a baseline of understanding, but as the international environment continues to evolve, new data will become available and the resource list will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Increasing Ideological Polarization
This presentation and resource list is from the HSx Homeland Security Course on Increasing Ideological Polarization. "While not exhaustive, the following resources provide a roadmap to understanding primary drivers of the increase in nationalism and polarization, both domestically and globally. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Role of Big Data
This presentation and resource list is from the HSx Homeland Security Course on the Role of Big Data. "While not exhaustive, the following resources provide a roadmap to understanding the way big data is redefining how we gather, store, manage, and apply information. A variety of topics are covered including big data's role in changing societal organization, privacy and legal issues, and the advantage disadvantages, and ethical implications of the use of big data in planning and decision-making across business and government. These resources provide a baseline of understanding, but as the strategic environment continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Urbanization
This presentation and resource list is from the HSx Homeland Security Course on Urbanization. "While not exhaustive, the following resources provide a roadmap to understanding the concept of urbanization. These resources provide a base knowledge and a start for some of some of the key concepts and sectors of urbanization. With research constantly being completed, more data will become available." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Homeland Security: Regional Powers Attaining Global Influence
This presentation and resource list is from the HSx Homeland Security Course on Regional Powers Attaining Global Influence . "While not exhaustive, the following resources provide a roadmap to understanding the shifting international system and changing role of regional powers. These resources provide a baseline of understanding, but as the international landscape continues to evolve, new data will become available and resource lists will require updates." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-06
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HSx Core Compentency: Entrepreneurship - Step 05 - Profile Persona of the Beachhead Market
This presentation and resource list is from "Entrepreneurial Process - Step 05 - Profile Persona of the Beachhead Market," a module in the HSx Core Competency Course on Entrepreneurship. "The process of developing a Persona provides specific details about the primary customer within your beachhead market. You are now selling not to some 'end user profile', but to a specific individual. Your whole team should be involved in this process to ensure everyone is on the same page and truly understands the Persona, so they can maintain a customer based focus. An important detail to understand about the Persona in his or her Purchasing Criteria in Prioritized Order. You should really understand your customer and what makes them tick, not just at a rational level but an emotional and social level as well." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Competency: Entrepreneurial Process - Map the Process to Acquire a Paying Customer [presentation]
This presentation and resource list is from "Entrepreneurial Process - Map the Process to Acquire a Paying Customer," a module in the HSx Core Competency Course on Entrepreneurship. "Determining the Process to Acquire a Paying Customer defines how the DMU [Decision Making Unit] decides to buy the product, and identifies other obstacles that may hinder your ability to sell your product. From elongated sales cycles to unforeseen regulations and hidden obstacles, selling a product can sometimes be far more difficult than meeting the Persona's needs. This step makes sure you have identified all the potential pitfalls in the process." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
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HSx Core Compentency: Entrepreneurship - Step 06 - Full Life Cycle Use Case
This presentation and resource list is from "Entrepreneurial Process - Step 06 - Full Life Cycle Use Case," a module in the HSx Core Competency Course on Entrepreneurship. "Visual representation of the full life cycle of your product enables you to see how the product will fit into the customer's value chain and what barriers to adoption might arise. The use case should include a complete use case from discovering the need of your product or service to buying more and spreading awareness. Just showing how the customer uses the product will not provide an accurate, enough picture to fully understand what obstacles will come up when trying to sell your product to your target customer." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].
Naval Postgraduate School (U.S.). Center for Homeland Defense and Security; Argonne National Laboratory
2017-04
