YouTube Videos and Informed Decision-Making About COVID-19 Vaccination: Successive Sampling Study   [open pdf - 116KB]

From the Introduction: "Social media platforms have become a dominant communication channel through which people seek and share health-related information. Research suggests that this is no less the case for information on COVID-19 [coronavirus disease 2019]. Although different age cohorts tend to prefer different social media platforms, overall, YouTube is extremely popular, with nearly three-quarters of the US adult population known to have used the platform. [...] As with social media platforms in general, health-related content shared on YouTube is often not empirically grounded and yet can easily be accessed. Research on coronavirus-related videos on YouTube is nascent but the results thus far are mixed, with some studies finding that the majority of video content is reliable, whereas other studies, including those previously undertaken by authors of this study group, demonstrating otherwise. At the time of this study, there is little published research on COVID-19 vaccination content on YouTube, with the exception of our previous study that revealed that the majority of videos were uploaded by news outlets and did not contain misinformation. Our prior investigation was conducted relatively early in the pandemic (early-April 2020). Continued monitoring and analysis of social media coverage of COVID-19 vaccine messages is vital to improve its understanding among public health officials about responding to questions and concerns that may produce vaccine hesitance and impede community mitigation. The purpose of this study was, therefore, to build on and update the findings of our previous investigation and add to the repository of scientific knowledge on COVID-19 social media content."

2021 Charles E Basch, Corey H Basch, Grace C Hillyer, Zoe C Meleo-Erwin, Emily A Zagnit. Posted here with permission. Document is under a Creative Commons license and requires proper attribution and noncommercial use to be shared: [https://creativecommons.org/licenses/by/4.0/].
Retrieved From:
JMIR Publications: https://jmirpublications.com/
Media Type:
JMIR Public Health Surveillance (May 6, 2021), v.7 issue 5
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