ABSTRACT

Saudi Ministry of Health's Twitter Communication Strategies and Public Engagement During the COVID-19 Pandemic: Content Analysis Study   [open pdf - 747KB]

From the Abstract: "During a public health crisis such as the current COVID-19 [coronavirus disease 2019] pandemic, governments and health authorities need quick and accurate methods of communicating with the public. While social media can serve as a useful tool for effective communication during disease outbreaks, few studies have elucidated how these platforms are used by the Ministry of Health (MOH) during disease outbreaks in Saudi Arabia. [...] Guided by the Crisis and Emergency Risk Communication model, this study aimed to explore the MOH's use of Twitter and the public's engagement during different stages of the COVID-19 pandemic in Saudi Arabia."

Author:
Publisher:
Date:
2021-07-12
Series:
Copyright:
2021 Fatimah Mohammed Alhassan, Sharifah Abdullah AlDossary, Yousef Khader. Posted here with permission. Document is under a Creative Commons license and requires proper attribution and noncommercial use to be shared: [https://creativecommons.org/licenses/by/4.0/]
Retrieved From:
Public Health and Surveillance: https://publichealth.jmir.org/
Format:
pdf
Media Type:
application/pdf
Source:
JMIR Public Health and Surveillance (2021), v.7 iss.7
URL:
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