Reliability and Quality of Youtube Videos as a Source of Public Health Information Regarding COVID-19 Vaccination: Cross-Sectional Study   [open pdf - 234KB]

From the Introduction: "The recent emergency authorization and rollout of COVID-19 [coronavirus disease 2019] vaccines by regulatory bodies has generated global media attention. Unsurprisingly, internet searches related to COVID-19 vaccination increased drastically during November-December 2020, as the public attempted to source information amid a surge in media coverage [...]. Many internet users turned to YouTube, the second-most visited website globally after Google, for further information [...]. YouTube is the most popular video-sharing platform worldwide. Over 1 billion hours' worth of video is streamed each day on the website, and it is visited by over 2 billion unique users monthly [...]. It has strong penetrance globally and across all major sociodemographic groups. YouTube provides a potent means of disseminating real-time information across a population; users are able to curate video content from sources varying from individual users, through celebrities, to media outlets. Aware of their central role in the dissemination of key public health information, YouTube has implemented a COVID-19 medical misinformation policy, which forbids COVID-19-related content that contradicts local health authorities and risks public safety[.]"

Calvin Chan, Viknesh Sounderajah, Elisabeth Daniels, Amish Acharya, Jonathan Clarke, Seema Yalamanchili, Pasha Normahani, Sheraz Markar, Hutan Ashrafian, Ara Darzi. Posted here with permission. Document is under a Creative Commons license and requires proper attribution and noncommercial use to be shared: [https://creativecommons.org/licenses/by/4.0/].
Retrieved From:
JMIR Publications: https://jmirpublications.com/
Media Type:
JMIR Public Health Surveillance (July 8, 2021), v.7 issue 7
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