Information Campaigns and COVID-19 Vaccine Messaging: Applying Lessons Learned from the 2020 Election   [open pdf - 0B]

From the Document: "States and territories are grappling with a significant increase in false information spreading around different societal events, particularly the twin lightning rods of the COVID-19 [coronavirus disease 2019] pandemic and the 2020 presidential election. The past year in the United States included acts of targeted violence around transitions of power and mistrust of public health guidelines. These types of events were linked to widespread susceptibility to radical conspiracy theories and a general lack of faith in the checks and balances of democracy. The COVID-19 vaccination effort has been heavily politicized and besieged by false information. With under 60 percent of the U.S. population above 12 years old fully vaccinated and the highly contagious Delta variant the dominant strain in the U.S., messaging around the safety, efficacy and urgency of the vaccine remains a critical public safety priority."

National Governors' Association
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National Governors' Association: https://www.nga.org/
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