From the Introduction: "To achieve an effective and equitable vaccination rollout, Mayors will play a critical role in communicating with their communities about the vaccine. Effective public engagement on the COVID-19 [coronavirus disease 2019] vaccine is not an easy task. While the majority of U.S. residents intend to get the COVID-19 vaccine, one in four U.S. residents say they wouldn't get the vaccine if it were free, determined safe by scientists, and available today (as of January 2021). Even for those who want the vaccine, in the early phases it is not always easy for residents to determine whether they're eligible, and if so, to navigate how to receive the vaccine. If not already underway, Mayors need to begin engaging residents about the COVID-19 vaccine distribution process and the importance of receiving the vaccine. Effective local engagement requires staying abreast of a rapidly evolving vaccine distribution process, monitoring emerging concerns of residents, understanding evidence-based messages that can build public trust, identifying trusted messengers, and investing in community-specific communications campaigns."
Bloomberg Philanthropies; United States Conference of Mayors
Bloomberg Cities Network: https://bloombergcities.jhu.edu/