Virality Project Weekly Briefing #26: 'June 16, 2021 - June 22, 2021'   [open pdf - 0B]

From the Key Takeaways: "[1] 'Safety concern stories were prominent across platforms this week.' Some called attention to concerns around blood clots by falsely stating that airlines have warned vaccinated people not to take airplanes due to a risk of clots, while others emphasized ongoing concerns of myocarditis in young people. [2] The Cleveland Clinic study (covered in last week's briefing [hyperlink]) that shows the vaccine does not significantly reduce the risk of COVID-19 [coronavirus disease 2019] for those previously infected with the virus was shared by Representative Thomas Massie (R-KY) to further claims about 'natural immunity', potentially delegitimizing CDC [Centers for Disease Control and Prevention] guidance. [3] A 'tweet from NFL [National Football League] player' Cole Beasley and, separately, the 'rollout of California's vaccine verification system,' each reignited discussions about vaccine choice and medical freedom. These discussions continue to connect vaccines with the limiting of personal freedoms. [4] A new set of terms has popped up on Instagram [hyperlink] to label pro-vaccine and anti-vaccine users, co-opting the language of 'body confidence.'"

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