From the Website: "Why conduct a rapid community assessment?  To identify communities at risk for low COVID-19 [coronavirus disease 2019] vaccine uptake.  To inform future phases of the COVID-19 vaccine rollout.  To get an early understanding of what communities are thinking about COVID-19 vaccines and plan for potential solutions to increase confidence and uptake.  To identify community leaders, trusted messengers, and other important channels through which you can reach communities.  To identify areas of intervention and prioritize potential intervention strategies to increase confidence in and uptake of COVID-19 vaccine."
Centers for Disease Control and Prevention: https://www.cdc.gov/