Communicating with Immigrant and Non-English Speakers About the COVID-19 Vaccine: Effective Tools and Tactics [open pdf - 2MB]
From the Executive Summary: "This guide outlines actionable recommendations and reusable tools for any team, inside or outside of government, seeking to get accurate COVID-19 [coronavirus disease 2019] vaccine information to immigrant communities at scale. Just as there is a 'last mile' challenge getting shots in arms, there is a last-mile communication challenge: getting existing public health messages about the vaccine seen and heard by immigrant communities most impacted by COVID-19. Despite unprecedented funding efforts, access to information that is trustworthy and digestible remains very limited for non-English speaking communities. [...] Over eight weeks in December through early February 2021, our team of human-centered design, content, and communications experts partnered with Colorado's Department of Public Health (CDHPE) and the Governor's Office to test tools and methods aimed at improving COVID-19 vaccine information flows to immigrant communities, particularly those with language barriers."
New America. Posted here with permission. Document is under a Creative Commons license and requires proper attribution and noncommercial use to be shared: [https://creativecommons.org/licenses/by/4.0/]
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