COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence [open pdf - 762KB]
From the Executive Summary: "Although newly developed COVID-19 [coronavirus disease 19] vaccines are poised to be a powerful tool in the control of the devastating COVID-19 pandemic, the public's confidence in and willingness to receive the vaccines will determine the outcome of this mass-scale public health intervention. This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines 'evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts' across federal agencies and their state and local partners. The recommendations put forth are actionable and responsive to the unique challenges faced by the United States in responding to the COVID-19 pandemic. The report relies on a few foundational practices of effective health communication, namely 'coordinated communication and consistent messaging, trust building through partnerships, consideration of different health literacy levels' in the population, and importantly, 'prioritizing equity' in all aspects of communication."
National Institutes of Health: https://www.nih.gov/