Communicating Effectively About Vaccines: New Communication Resources for Health Officials [open pdf - 2MB]
From the Project Overview: "Communicating effectively with parents about the importance of vaccines is a key issue for the public health community to address. In August 2009, ASTHO [Association of State and Territorial Health Officials] commissioned a survey of U.S. parents and guardians to gather information about effective messages and materials for state and territorial health officials to use to better address parental concerns and promote the benefits of vaccines. ASTHO partnered with Porter Novelli, a global public relations agency to develop and test new, innovative messages based on data from this study to reach parents about the importance and safety of vaccines. The messages are included in this packet along with a few basic communications tools to help state and territorial health officials create new and effective vaccine campaigns."
2010 Association of State and Territorial Health Officials. Posted here with permission. Documents are for personal use only and not for commercial profit.
Association of State and Territorial Health Officials: https://www.astho.org/