ABSTRACT

How Is COVID-19 Changing Americans' Online Shopping Habits?   [open html - 0B]

From the Document: "Online shopping was increasing gradually even before the coronavirus disease 2019 (COVID-19) pandemic began. With stay-at-home orders in place around the country, a huge increase in people ordering everything from groceries to clothing to household supplies online might be expected. Although shopping habits are complex and the demand for certain goods shifted with the pandemic, the inability to shop in person and the high percentage of American households with access to the internet would suggest a major growth opportunity for online retailers. And yet, according to a recent RAND American Life Panel (ALP) survey of more than 2,000 Americans who were selected to represent all demographic groups, almost two-thirds of the respondents have not changed their online shopping habits since the pandemic began. About one-quarter are shopping online more, but 13 percent are actually shopping online less."

Author:
Publisher:
Date:
2020
Series:
Copyright:
RAND Corporation
Retrieved From:
RAND Corporation: https://www.rand.org/
Media Type:
text/html
URL:
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