Secret Sauce for Organizational Success: Communications and Leadership on the Same Page [open pdf - 1MB]
From the Foreword: "As a professional communicator for over 45 years, I have witnessed tremendous changes in the media industry--most of them driven by technology and social media. However, there are still some constants that communicators and their leaders should remain focused on. Those constants are: (1) being responsive to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. [...] In this book, I will provide examples of each of these concepts and outline how important they are to the health of an organization, its leadership, and its communication function. Each chapter is dedicated to one or several examples of these concepts."
U.S. Air University Press: https://www.airuniversity.af.edu/