ABSTRACT

Crisis Communications for COVID-19   [open pdf - 0B]

From the Document: "Effective communication between leaders and stakeholders is crucial in the face of trying conditions. The COVID-19 [coronavirus disease 2019] crisis confronts leaders in the United States, and in the global community at large, with unprecedented challenges for which no existing playbook, plan, or set of tactics can reliably provide a best-practice roadmap -- or even the promise of a good outcome. The situation is extremely uncertain, ambiguous, even chaotic. And there is no reason to think that this uncertainty will abate any time soon. COVID-19 as a medical phenomenon may continue to evolve to produce additional surprises -- while the unprecedented actions that many jurisdictions are now taking will almost surely produce unforeseeable follow-on effects and new challenges to surmount. Leaders and their organizations will need to operate in an agile, problem-solving mode for an indefinite time to come."

Author:
Publisher:
Date:
2020-04
Series:
Copyright:
President and Fellows of Harvard College
Retrieved From:
John F. Kennedy School of Government: https://www.hks.harvard.edu/
Media Type:
application/pdf
URL:
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