From the Webpage: "In every crisis, it is essential that government and public sector leaders provide a compelling story. A good crisis narrative teaches the public about the realities of the predicament. It conveys what leaders know, do not know and cannot know, and what they are doing to figure out as much as possible. It recognises emotions and sacrifices. It conveys social norms and political commitments. It instills hope and radiates confidence An effective crisis narrative shapes public perceptions and channels public emotions and collective behavior in positive directions. We call this 'meaning-making' and it is a critical task of crisis management. It combines the various tools of political communication: written (press releases, parliamentary briefings, staff emails), verbal (speeches, press conferences, media interviews, debates, vlogs) and symbolic instruments (visiting sites and facilities; engaging with victims, responders and staff; and attending funerals and memorial services). Most leaders intuitively understand that meaning-making in a crisis is critical. Yet, many leaders find this task difficult to perform."