From the Webpage: "The COVID-19 [coronavirus disease 2019] global pandemic forces us all to accommodate an inordinate amount of change. For many of us, everything from our basic safety to hygiene habits to where we eat has changed in recent days and weeks. Along with all that, many of us have had to make significant changes to how we work. These changes provoke a crisis of identity - and there's strategic advantage to helping your workforce resolve it for themselves. Whether getting accustomed to new technologies or learning new safety protocols, there's a lot to learn. At a fundamental level, this amount of change has many of asking ourselves, who will we be in this new reality? What opportunities lie before us and what loss will we experience? Savvy Communications and HR [human resources] professionals will take advantage of this moment by creating the space for new and positive rituals and cultural habits that respect employees' mental and physical health and sense of identity."
Institute for Public Relations
Institute for Public Relations: https://instituteforpr.org/