Communicating into the COVID-19 Storm   [open pdf - 0B]

From the Document: "With all the news coverage, and social and public chatter, your job is to provide your key audiences with straightforward, actionable information about the issues of most importance to them. At this point in this rapidly evolving scenario, most questions will likely revolve around these basic issues: [1] Access [2] Safety [and 3] The Economy. [...] Rather than prepare a lengthy Q&A [questions and answers], as is often standard operating procedure, you will be better served to decide what you want to say about each of those issues when you hear questions that relate to that issue. [...] When speaking with media, your goal is to respond to a question to get a key message across, not to answer questions simply because a reporter or others whose objective is not the same, asked. Listen to the questions you are asked, identify the issue to which it is most closely related, and then rather than a specific answer, make the point that is most important to your organization."

International Association of Amusement Parks and Attractions
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International Association of Amusement Parks and Attractions: https://www.iaapa.org/
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