Alternate Title: Crisis and Emergency Risk Communication: Psychology of a Crisis
From the Document: "Crises, emergencies, and disasters happen. Disasters are different from personal and family emergencies, and not just because they are larger in scale. Disasters that take a toll on human life are characterized by change, high levels of uncertainty, and complexity. In a crisis, affected people take in information, process information, and act on information differently than they would during non-crisis times. People or groups may exaggerate their communication responses. They may revert to more basic or instinctive fight-or-flight reasoning. Effective communication during a crisis is not an attempt at mass mental therapy, nor is it a magic potion that fixes all problems. Nonetheless, to reduce the psychological impact of a crisis, the public should feel empowered to take actions that will reduce their risk of harm. This chapter will briefly describe how people process information differently during a crisis, the mental states and behaviors that tend to emerge in crises, how psychological effects are different in each phase of a crisis, and how to communicate to best reach people during these changing states of mind."
Centers for Disease Control and Prevention: https://www.cdc.gov/