Addressing Communication Challenges During an Infectious Disease Emergency Response: State Experiences from the H1N1 Pandemic   [open pdf - 5MB]

From the Introduction: "Communication overload can be a major challenge during an emergency response as large amounts of information are directed at federal, state, and local health agencies from multiple sources. Risk communication principles dictate that one must be first, be right, and be credible, but it may be difficult to balance these principles in a time when information is rapidly changing. During the 2009 H1N1 [swine flu] pandemic, data and guidance changed quickly. States found it difficult to keep up with and take action on all of the information they were receiving. After the pandemic, they were able to reflect on what worked well during the response and what areas could be improved. This document draws from state experiences during the H1N1 pandemic response and discusses potential ways to address communication challenges that state health agencies (SHAs) may face when responding to an infectious disease outbreak, including tools available for more effective and efficient communications. These suggestions were compiled from evaluations of communications during the H1N1 pandemic, including three state after-action reports (New Jersey, Kentucky, and Iowa) funded by ASTHO [Association of State and Territorial Health Officials]."

Association of State and Territorial Health Officials. Posted here with permission. Documents are for personal use only and not for commercial profit.
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Association of State and Territorial Health Officials: https://www.astho.org/
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