How Consumer Data Affects Competition Through Digital Advertising [March 6, 2020] [open pdf - 480KB]
From the Document: "Control of internet users' personal data has become a widespread concern. Data-protection legislation has been implemented by states (e.g., the California Consumer Privacy Act) and other countries (e.g., the European Union's General Data Protection Legislation). Two bills introduced in the 116th Congress (S. 2637, S. 1578) would establish a national system through which individuals could request that their internet activity not be tracked. In addition to privacy implications, the collection of consumer data may affect competition among advertisers and among websites and apps that rely on digital ads as a source of revenue. This CRS [Congressional Research Service] product focuses on the competitive implications of the collection of large amounts of consumer data in digital advertising. As Congress considers legislation related to consumer data collection, there may be potential competitive effects to consider."
CRS In Focus, IF11448
Congressional Research Service: https://crsreports.congress.gov/