Totalitarian Insurgency: Evaluating the Islamic State's In-Theater Propaganda Operations [open pdf - 2MB]
From the Message from the Editors: "This case study by Charlie Winter makes use of primary source documents to present the in-theater propaganda strategies of the Islamic State in Iraq and al-Sham (ISIS). Although much attention has rightly been paid to their online recruiting and social media campaigns, their in-theater strategies are equally compelling and strategically targeted. The author uses a three-part framework--message, messenger, and media--developed by Naval War College professors Marc Genest, Andrea Dew, and Sally Paine in another study on strategic communications, to assess the intent and effectiveness of ISIS's in-theater propaganda. Winter makes a compelling case, through evidence and teaching questions, that this strategy is both deliberate and effective, especially when ISIS controlled and limited access to the internet and outside media."
CIWAG Case Studies 15
U.S. Naval War College Digital Commons: http://digital-commons.usnwc.edu/