Initiating a Marketing Planning Process in the Norfolk Department of Fire and Paramedical Services [open pdf - 121KB]
"Today's fire departments are increasingly threatened by intergovernmental competition, consolidation, and privatization. If a municipal fire department is to survive during uncertain political and economic times, a comprehensive marketing plan must be employed to improve public image and build community support. The problem was the Norfolk Department of Fire and Paramedical Services (NFPS) did not have a comprehensive marketing plan. The purpose of this research project was to explore the meaning and benefits of fire department marketing, and identify the steps that should be taken by the NFPS to develop and implement a marketing plan."
National Fire Academy: https://nfa.usfa.fema.gov/