HSx Core Competency: Entrepreneurial Process - Map the Process to Acquire a Paying Customer [presentation] [open pdf - 288KB]
This presentation and resource list is from "Entrepreneurial Process - Map the Process to Acquire a Paying Customer," a module in the HSx Core Competency Course on Entrepreneurship. "Determining the Process to Acquire a Paying Customer defines how the DMU [Decision Making Unit] decides to buy the product, and identifies other obstacles that may hinder your ability to sell your product. From elongated sales cycles to unforeseen regulations and hidden obstacles, selling a product can sometimes be far more difficult than meeting the Persona's needs. This step makes sure you have identified all the potential pitfalls in the process." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].