This presentation and resource list is from "Entrepreneurial Process - Step 06 - Full Life Cycle Use Case," a module in the HSx Core Competency Course on Entrepreneurship. "Visual representation of the full life cycle of your product enables you to see how the product will fit into the customer's value chain and what barriers to adoption might arise. The use case should include a complete use case from discovering the need of your product or service to buying more and spreading awareness. Just showing how the customer uses the product will not provide an accurate, enough picture to fully understand what obstacles will come up when trying to sell your product to your target customer." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].