HSx Core Compentency: Entrepreneurship - Step 07 - High Level Product Specification [open pdf - 273KB]
This presentation and resource list is from "Entrepreneurial Process - Step 07 - High Level Product Specification," a module in the HSx Core Competency Course on Entrepreneurship. "Visually laying out your product will allow your team and your potential customers to converge around an understanding of what the product is and how it benefits customers. Staying at a high level, without too many details or a physical prototype, allows for rapid revision without investing too much time and resources this early in the process of creating your new venture. Building a visual representation of the product will likely be harder than you think, but will get everyone on the same page, which will prove extremely valuable going forward. A brochure with features, functions, and benefits to the customer further clarifies your product offering and is a great compliment to the pictures you create." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].