HSx Core Compentency: Entrepreneurship - Step 11 - Chart Your Competitive Advantage   [open pdf - 246KB]

This presentation and resource list is from "Entrepreneurial Process - Step 11 - Chart Your Competitive Advantage," a module in the HSx Core Competency Course on Entrepreneurship." Defining your Competitive Position is a quick way to validate your product against your completion, including the customer's status quo, based upon the top two priorities of the Persona. This will also be a very effective means to communicate your qualitative value position to the target customer audience in a way that should resonate with them. Why is this step necessary? Lining up the Core of your company and Value Proposition to meet the top two needs of your targeted portion of the market you are going for is the goal of this step. If these items align your company will be in a position that other companies may struggle with or completely lack the ability to provide." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].

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