HSx Core Compentency: Entrepreneurship - Step 14 - Calculate the Total Addressable Market Size for Follow On Markets [open pdf - 244KB]
This presentation and resource list is from "Entrepreneurial Process - Step 14 - Calculate the Total Addressable Market Size for Follow On Markets" a module in the HSx Core Competency Course on Entrepreneurship. "The calculation of the Broader TAM should be a quick validation that there is a bigger market and should reassure team members and investors that your business has great potential in both the short and long term. During this step, you will identify some follow on markets and determine the Total Addressable Market (TAM) for those markets. You should not spend much time at all on this step, approximately 1/10th of the time you did in determining you beachhead market. Likely most of the information you need for this step was already gathered when you did your initial market segmentation." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].