ABSTRACT

HSx Core Compentency: Entrepreneurship - Step 15 - Design a Business Model   [open pdf - 253KB]

This presentation and resource list is from "Entrepreneurial Process - Step 15 - Design a Business Model," a module in the HSx Core Competency Course on Entrepreneurship. "The business model is an important decision that you should spend time focusing on. The decisions you make here will have a significant impact on your profitability, as measured by two key entrepreneurship variables: the Lifetime Value of an Acquired Customer (LTV) and Cost of Customer Acquisition (COCA). Do not focus on pricing in this step, as your choice of business model has a far larger influence on profitability than your pricing decision. Once you have established a business model, it is possible but generally not easy to change to a different model. Therefore, choose a business model that distinguishes you from competitors and gives you an advantage over them, because they cannot easily change their business model to match yours." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].

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2017-04
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