HSx Core Compentency: Entrepreneurship - Step 4 - Calculate the Total Addressable Market for the Beachhead Market [open pdf - 284KB]
This presentation and resource list is from "Entrepreneurial Process - Step 4 - Calculate the Total Addressable Market for the Beachhead Market ," a module in the HSx Core Competency Course on Entrepreneurship. "The Total Addressable Market (TAM) for your beachhead market is the amount of annual revenue, expressed in dollars per year, your business would earn if you a 100% market share in that market. To calculate the TAM, first determine how many end users exist that fit your end user profile using a bottom up analysis based on primary market research. Then compliment this with a top down analysis to confirm your findings. Then determine how much revenue each end user is worth per year. Multiplying the two numbers results in the TAM. (Aulet, 2013)" Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].