HSx Core Compentency: Entrepreneurship - Step 3 - Build an End User Profile   [open pdf - 247KB]

This presentation and resource list is from "Entrepreneurial Process - Step 3 - Build an End User Profile," a module in the HSx Core Competency Course on Entrepreneurship." It is critically important that you recognize that to be successful, you must build your business based on the customer you are serving, rather than pushing onto the market the product or service you want to sell. Each customer actually consists of an end user and a decision-making unit. The end user very likely is an integral part of the decision-making unit but may or may not be the most important person within it. The person who will use your product is defined as the end user. The end user is usually a member of the household or organization that purchases your product." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].

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