ABSTRACT

HSx Core Compentency: Entrepreneurship - Step 2 - Selecting a Beachhead Market   [open pdf - 246KB]

This presentation and resource list is from "Entrepreneurial Process - Step 2 - Selecting a Beachhead Market," a module in the HSx Core Competency Course on Entrepreneurship." Beachhead market is the portion of the identified market that once you gain a dominant market share you will have the strength to address other markets in ways that appeal to them more directly thus building you company with more of a customer base to focus on. Choosing a single market to focus on, your start up can use all available resources and time to establish a strong market position, and hopefully a state of positive cash flow, before it runs out of resources." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].

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Date:
2017-04
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