HSx Core Competency: Entrepreneurial Process - Market Segmentation [presentation] [open pdf - 288KB]
This presentation and resource list is from "Entrepreneurial Process - Market Segmentation," the second module in the HSx Core Competency Course on Entrepreneurship. "While not exhaustive, the following resources provide a roadmap to understanding market segmentation and the process of identifying the full range of potential markets in the select industry. Understanding the various segments of the market place will help enterprisers decide where to start and allow them to focus on the segment that could provide the most advantage to the business and help in gaining a foothold in the market share that will help ensure initial momentum." Advanced Thinking in Homeland Security (HSx) is an 18-month collaborative program from the Center for Homeland Defense and Security. Additional information about the HSx program can be found at the following link: [https://www.chds.us/hsx/].