Zika Crisis and Emergency Risk Communication (CERC) Discussion: What the Public Needs When Risks Are Uncertain [presentation] [open pdf - 929KB]
These presentation slides are from a teleconference that shares crisis and emergency risk communication (CERC) concepts on uncertainty, and facilitates a discussion with participants on Zika and uncertainty. It discusses the uncertainty that is inherent in many public health emergencies, especially early in the event, which will challenge even the greatest communicator. It also covers the six principles of CERC.
Centers for Disease Control and Prevention: http://www.cdc.gov/