"Many emergency response agencies are using social media to issue warnings and alerts quickly. There are potential challenges when using social media, including public response to messages, governance structures, resources and coordination with neighboring communities. The Department of Homeland Security Science and Technology Directorate (S&T) is helping emergency responders understand these challenges and how to best originate and disseminate alerts and warnings to their communities. In partnership with nationwide practitioners, S&T's Alerts and Warnings Using Social Media (AWSM) project created guidance, which provides analysis, case studies and recommendations on how to improve alert and warning programs using social media, to help agencies alert more people, in more places, in more ways. The guidance ad-dresses five core elements for achieving success: community awareness, governance, partnerships, resources and usage. Citizens expect to receive critical alerts and warnings on social media platforms and AWSM enables first responders to fulfill those expectations."
Department of Homeland Security: https://www.dhs.gov/