Risk Communication Recommendations for Infectious Disease Outbreaks   [open pdf - 74KB]

Scholars in risk communication sometimes distinguish three paradigms. (1) When people are insufficiently alarmed about a serious hazard, the task is to increase their concern and motivate them to take appropriate actions. (2) When people are excessively alarmed about a small hazard, the task is to diminish their concern and deter them from unnecessary and potentially harmful actions. (3)When people are justifiably alarmed about a serious hazard, the task is to harness their concern and guide their actions.