Scholars in risk communication sometimes distinguish three paradigms. (1) When people are insufficiently alarmed about a serious hazard, the task is to increase their concern and motivate them to take appropriate actions. (2) When people are excessively alarmed about a small hazard, the task is to diminish their concern and deter them from unnecessary and potentially harmful actions. (3)When people are justifiably alarmed about a serious hazard, the task is to harness their concern and guide their actions.
New York State Department of Health. Posted here from Lessons Learned Information Sharing database (LLIS). Documents are for personal use only and copyright laws apply.
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