LLIS Best Practice: Crisis Communications Planning: Pre-Identifying, Training, and Selecting Spokespeople [open pdf - 84KB]
"During a crisis or emergency incident, spokespeople from responding agencies serve as the direct liaison between the government, the news media, and the public. Spokespeople represent their organization during press conferences, media events, or town hall style public meetings. Additionally, the incident manager may designate a spokesperson from one of the responding agencies to be the principal spokesperson. In this capacity, the principal spokesperson is the primary representative for all incident management operations and organizations. Working with spokespeople from responding agencies, the principal spokesperson leads press conferences, media events, and other public events."
Lessons Learned Information Sharing (LLIS)