From the introduction: "Today fire departments use many terms for educational fire and injury prevention programs. Programs differ in size and approach, but the goals are the same: Change the behavior of the public so that there are fewer dangerous situations, fires, and injuries. This guide uses a five-step planning process for developing and implementing successful fire and life safety public education programs. From identifying the fire and injury risks in the community, developing and implementing a program, and evaluating the results, planning is the process that ensures that the program strategies and initiatives really address the problems. This guide takes you step by step through that planning process. A successful program follows a five-step process: 1. Conduct a community analysis. 2. Develop community partnerships. 3. Create an intervention strategy. 4. Implement the strategy. 5. Evaluate the results."
U.S. Fire Administration: http://www.usfa.fema.gov/