"Current fire departments use many terms for educational fire and injury prevention programs. Programs differ in size and approach, but the goals are the same: Change the behavior of the public so that there are fewer dangerous situations, fires and injuries. This U.S. Fire Administration (USFA) publication, 'Public Fire Education Planning,' presents a five-step planning process for developing and implementing successful fire and life safety public education programs. Planning is the process that ensures that program strategies and initiatives really address the community problems, whether it's identifying the fire and injury risks in the community, developing and implementing a program, or evaluating the results. This guide takes you through that planning process."
Coffee Break Training - Fire Prevention and Public Education Series No. FM-2014-1
United States Fire Administration: http://www.usfa.fema.gov/