Seismic Waves: The 1868 Hayward Earthquake Alliance   [open pdf - 544KB]

Seismic Waves is a newsletter published by the National Earthquake Hazards Reduction Program. "Although social scientists are still studying how to communicate risk effectively, they have offered some guidance: Repetition of a consistent message is needed to achieve audience penetration. How carefully audience members consider the message 'can affect what they remember . . . and their intent to comply with the message,' and careful consideration is more likely when the message is personally relevant to the recipient.1 Facing an unprecedented level of seismic risk in California's San Francisco Bay Area, the 1868 Hayward Earthquake Alliance has carried out an effective risk-communication campaign much in keeping with such guidance. The Alliance, a Bay Area-wide coalition of 140 public- and private-sector organizations led by the U.S. Geological Survey (USGS), has used an array of channels to disseminate a consistent message about the urgent importance of earthquake preparedness, and has developed innovative tools to make this message resonate with the local populace."

Public Domain
Retrieved From:
National Earthquake Hazards Reduction Program: http://www.nehrp.gov/
Media Type:
Seismic Waves (December 2008)
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