ABSTRACT

Seeds of Mobilization: Emotional Frames and Influence   [open pdf - 1MB]

From the thesis abstract: "Why is the U.S. not highly effective at influencing the attitudes and opinions of foreign audiences? The constant and almost sole utilization of rational argumentative frames with almost no emotionally resonant appeal for fear of offending foreign sensibilities is the reason why. This study utilizes a survey research experiment to suggest that emotionally resonant messaging is more effective, and that its use should not only be acceptable but requisite to both policy makers and public of the U.S. to influence foreign populations to the benefit of the U.S. and our allies."

Author:
Publisher:
Date:
2013-03
Copyright:
Public Domain
Retrieved From:
Naval Postgraduate School, Dudley Knox Library: http://www.nps.edu/Library/index.aspx
Media Type:
application/pdf
URL:
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