Strategic Communications and the Battle of Ideas: Winning the Hearts and Minds in the Global War Against Terrorists, Hearing Before the Terrorism, Unconventional Threats and Capabilities Subcommittee of the Committee on Armed Services, House of Representatives, One Hundred Tenth Congress, First Session, Hearing Held July 11, 2007   [open pdf - 2MB]

This hearing discusses the "ideological battle that is attached to the military battle" against terrorism. From the opening statement of Adam Smith: "We need to get our broader message out there. And, without question, we have the better message. Al Qaida represents a violent, totalitarian ideology that is simply trying to subjugate people under the guise of religion, which really has very little to do with what they are talking about. It has more to do with control. You know, we have seen what the Taliban did in Afghanistan--not something that people are signing up for. We, on the other hand, offer a message of freedom and opportunity. I think we have the better message in any culture, be it the West or the Muslim culture or wherever. We have the ability to deliver a message that offers a better way. [...] So what we want to find out today and look forward to your testimony is, you know, what are we doing to improve that message? What is the message that we are trying to send out? And of particular interest to me is who is in charge of it. Because there are a lot of different pieces here: The Central Intelligence Agency (CIA) has a role, the Department of Defense (DOD) has a role, the State Department has a role, various different White House agencies, the Counterterrorism Center. Who is in charge? How are we delineating that message? Because, to some degree, this is something that all politicians understand: Develop a message and deliver that message. That is what we did to get here--on a much smaller, less dangerous scale, I might add. But it is a basic communications message, saying that we all understand and we want it to work better than it does right now." Statements, letters, and materials submitted for the record include those of the following: Adam Smith, Mac Thornberry, Franklin D. Kramer, Linton Wells II, and Amy Zalman.

Report Number:
H.A.S.C. No. 110-68; House Armed Services Committee No. 110-68
Public Domain
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Government Printing Office, Congressional Hearings: http://www.gpoaccess.gov/chearings/index.html
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