Social Media Snapshot: Applying Operational Risk Management (ORM) Principles to Social Media [open pdf - 424KB]
"Operational and Off-Duty Risk management [ORM] is, in reality, a tool for making smart decisions, used by people at all levels. [...] By applying ORM principles to Social Media we can use it safer and more effectively. The goal of Risk Management is not to eliminate risk, but to manage risk so the mission can be accomplished with minimum impact. We manage risk to operate, not avoid risk as a means to prevent loss. [...] Just like in ORM, our objective in using social media is not to eliminate risk (impossible), but to manage risks so that we effectively communicate with minimum impact to safety and security."