ABSTRACT

Update to Congress on National Framework for Strategic Communication   [open pdf - 2MB]

"In 2010, the President laid out a comprehensive national framework for strategic communication including definitions, objectives, roles, and responsibilities as required by section 1055 of the Duncan Hunter National Defense Authorization Act for Fiscal Year 2009. The Administration was also required to provide an update on this strategy after 2 years, including progress and any relevant changes. This report provides an update to the Congress on the Administration's interagency efforts on strategic communications over the past 2 years. In 2010, we noted that, 'effective strategic communications are essential to sustaining global legitimacy and supporting our policy aims ... [and we must] do a better job understanding the attitudes, opinions, grievances, and concerns of peoples - not just elites- around the world. 'Events of the past 2 years have only reinforced the importance of public diplomacy and strategic communications in advancing U.S. interests. The continued rapid evolution of global communications is creating a landscape where our ability to engage and communicate with actors across societies is essential. The development of new media platforms is empowering global populations to reach out and communicate with others in ways they could not just a few years ago, and social and political movements are becoming savvier at mobilizing constituencies. Since our report in 2010, global events - from Cairo to Tehran - demonstrate that our engagement and communication with public audiences have never been more important."

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U.S. Army War College: http://www.carlisle.army.mil/
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