Building Productive Relationships with the Media: Dealing with New Media Culture During Crisis Situations [open pdf - 5MB]
"The emergence of new media and social networking technology has dramatically changed law enforcement relations with the press. Not only has it added a new dimension to the skills already needed in today's 24/7 'all-news-all-the-time' media culture, but also it increases the chances of missteps--particularly in crisis or emergency situations. At the same time, it has created new opportunities for police managers in furthering police/community/media relations. Part I of this report offers general guidelines designed for police executives and public information officers operating in this new environment. It focuses on (1) dealing with the current media culture during crisis situations and (2) offers 'do's and don'ts' for using social media in communicating with the press. Both sets of guidelines should be considered essential components in any long-term strategy for building productive relationships with the media in your community. The guidelines are based on the real-world experiences of senior police managers and on research by media technology and law enforcement experts. For more detailed information and further reading, this report also provides a list of references and additional resources. Part II provides a real-world example of crisis management, which involved the use of both traditional and new media by then Los Angeles Police Chief William J. Bratton following the 'May Day' 2007 confrontation involving LAPD [Los Angeles Police Department] officers, media, and demonstrators at Los Angeles' MacArthur Park."
United States. Dept. of Justice. Office of Community Oriented Policing Services: http://www.cops.usdoj.gov/