Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy [open pdf - 563KB]
"Privacy protections are critical to maintaining consumer trust in networked technologies. When con-sumers provide information about themselves--whether it is in the context of an online social network that is open to public view or a transaction involving sensitive personal data--they reasonably expect companies to use this information in ways that are consistent with the surrounding context. Many companies live up to these expectations, but some do not. Neither consumers nor companies have a clear set of ground rules to apply in the commercial arena. As a result, it is difficult today for consumers to assess whether a company's privacy practices warrant their trust."
White House Office: http://www.whitehouse.gov/