University of Oklahoma Southwest Center for Pre-event Message Development Final Report: Agent: Chemical (VX)   [open pdf - 346KB]

"Recognizing that the very real threat of terrorist action requires the design, development, and dissemination of technically accurate and timely information to the public health workforce, many community agencies and organizations, as well as the general population regarding how persons may best protect themselves, their families, and their communities, the Centers for Disease Control and Prevention, in concert with the Association of Schools of Public Health Bioterrorism Council responded through supporting the 'PreEvent Message Development Project'. The project provides funding to four primary schools of public health (University of AlabamaBirmingham, St Louis University, University of California at Los Angeles, and the University of Oklahoma) along with partnering schools to develop and evaluate through audience testing, preevent message content appropriate to a variety of formats. The areas of primary focus included chemical, biological, radiological and nuclear event content area with the content and message structure format varied to meet the tailored needs of a variety of audiences, including but not limited to, the public health workforce, the general population, first responders, state and local authorities, as well as population segments of low literacy, that are nonEnglish speaking, and/or minorities. Each of the four programs serving in primary roles bring special strengths and expertise to the process, and by using formative research with exploratory focus groups followed by evaluative audience testing, critical information related to what audiences want to know has been developed in parallel with the information that the research team, CDCP and the ASPH Bioterrorism Council recognizes needs to be known."

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United States Centers for Disease Control and Prevention: http://www.cdc.gov/
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