Department of Homeland Security Launches Citizen Preparedness Campaign [February 19, 2003] [open pdf - 19KB]
"The Department of Homeland Security, in partnership with The Advertising Council and the Sloan Foundation, today launched a national public service advertising (PSA) campaign that will educate and empower American citizens to prepare for and respond to potential future terrorist attacks. The PSAs offer practical suggestions to increase preparedness, including learning about serious threats, making emergency supply kits, creating a family communication plan and keeping emergency phone numbers near the phone. The ads direct Americans to call 1-800-BE-READY to access a free brochure or visit www.ready.gov where they can learn the best ways to protect themselves and their families against terrorism. Every American has a role in strengthening the nation's preparedness. The new campaign seeks to reduce fears and provide information by providing individuals specific actions they can take to protect themselves, their families and their communities in the wake of an attack, or another emergency situation."
White House: http://www.whitehouse.gov/